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"New Zealand Owned El Chido was founded on the demand for the highest quality men's hair care products that perform across a range of hair types, for all different lifestyles"
El Chido was created to honour a society of El Partidario's (followers) who pride themselves on not only looking razor sharp, but who live by their deep-rooted morals of sophistication, wealth, and masculinity.
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Driven by our strong focus to succeed and live by our motto that "we all have a right to the throne if you can take it".
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We believe life is far too short to have an average hair day and to use only bloody great products.
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