the full cuento (story)
ORIGIN
El Chido was founded on the demand for the highest quality men's hair care products that perform across a range of hair types, for all different lifestyles.
Being the 'sick' new brand on the block and entering into the competitive men's hair care industry we saw the niche 'slice of the pie' in providing a badass range of lux products that do not break the bank.
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El Chido was created to honour a society of El Partidario's (followers) who pride themselves on not only looking razor sharp, but who live by their deep-rooted morals of sophistication, wealth, and masculinity.
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Driven by our strong focus to succeed and live by our motto that "we all have a right to the throne if you can take it". We believe life is far too short to have an average hair day and use less than bloody great products. We are a New Zealand based brand.
OUR MISSION
Our mission is to not only bring you great products but bring you an epic brand that makes you feel like the boss that you are.
We aim to align ourselves with honest, genuine, and creative Barbers, Wholesalers, and Content Creators. The El Chido brand is based on honour, bravery, family loyalty, protection, generosity and brother hood.
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Meet El Chido's owner Dan (left) and model Kaos (right)
WE CARE ABOUT AOTEAROA
We love Aotearoa, we care for you, and we care for the environment so that is at the forefront of our mind when we deliver the goods to your doorstep.
We pride ourselves on using as many eco-friendly, natural, and compostable items as we can, along with a strong sense to reduce, reuse, and recycle to be tidy Kiwis.
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We are always looking for fun and creative ways to reuse waste. We do our best to offer minimal waste packaging. We don't just talk the talk, but we walk the sustainable walk.
