HAIR PRODUCTS
FOR YOUR INNER BOSS- BORN IN TARANAKI, NEW ZEALAND
Life is too short for a bad hair day...
We leave out all the sh*t
Our hair care range is packed with nothing but the good stuff - we’re talking hypoallergenic, alcohol-free, sulphate-free, silicone-free, and paraben-free.
We never test on animals (because that’s just not cool), and we use a bunch of natural ingredients to give your hair the love it deserves—no nasties, just total hair care goodness.
"New Zealand Owned El Chido was founded on the demand for the highest quality hair care products that perform across a range of hair types, for all different lifestyles"
El Chido was created to honour a society of El Partidario's (followers) who pride themselves on not only looking razor sharp, but who live by their deep-rooted morals of sophistication, wealth, and masculinity.
Driven by our strong focus to succeed and live by our motto that "we all have a right to the throne if you can take it".
We believe life is far too short to have an average hair day and to use only bloody great products.
